Hiring events can attract plenty of applicants without producing the right candidates. One healthcare employer faced that problem while recruiting for multiple home care roles.
EmployNext helped the organization shift from high-volume recruitment to a more targeted approach focused on candidate fit, preparation and genuine interest.
The challenge: more applicants did not mean better candidates
The healthcare employer regularly promoted open positions and hosted virtual and in-person hiring events. These efforts generated interest, but many applicants did not match the requirements of working in home care.
The organization needed candidates with the right skills, expectations and commitment. Its hiring team was spending too much time reviewing broad applicant pools to identify people who might succeed in the roles.
The challenge was not simply attracting more applicants. It was finding qualified candidates who understood the work and were prepared to move forward.
What is targeted recruitment?
Targeted recruitment is a hiring strategy that focuses outreach, screening and candidate preparation on people who are more closely aligned with an employer’s requirements.
Instead of measuring success primarily by attendance or application volume, targeted recruitment prioritizes:
- Relevant skills and experience
- Interest in the available roles
- Understanding of workplace expectations
- Readiness to participate in the hiring process
- Alignment with the employer’s operational needs
This approach can help employers spend less time filtering unsuitable applications and more time speaking with promising candidates.
The EmployNext recruitment strategy
EmployNext began by learning about the employer’s workplace, hiring needs and the realities of home care. The consultation explored the competencies candidates needed, the organization’s expectations and the barriers affecting recruitment.
EmployNext then developed a joint hiring event supported by its community network and relationships with local employment service providers.
Candidates received information about the roles and employer expectations before attending. Outreach focused on people who were interested in the opportunities and more likely to match the organization’s needs.
The strategy included:
- Employer consultation and needs assessment
- Community-based candidate outreach
- Candidate engagement and pre-screening
- Information about the roles and working environment
- Preparation before the hiring event
EmployNext’s network model connects employers with employment service providers and hiring resources that support recruitment, workforce planning and candidate readiness.
The result: Greater Focus on candidate quality
The EmployNext-led event did not necessarily produce the highest attendance. It produced a stronger proportion of candidates the employer considered suitable for available opportunities.
That distinction mattered. The hiring team could focus its time on individuals who better understood the roles and appeared more closely aligned with its workforce requirements.
The experience also demonstrated the value of local employment services in reaching and preparing candidates before they meet an employer. It established EmployNext as an ongoing workforce partner rather than another source of applications.
Find qualified candidates with EmployNext
EmployNext helps employers connect with qualified candidates through a network of local employment service providers, recruitment support and workforce development solutions.
If your organization is hiring, explore EmployNext’s employment services and connect with local support to build a more focused recruitment strategy.
